The chief fundraiser for an iconic Launceston charity is set to return this year after it was called off amid the COVID-19 pandemic in 2020.
The Launceston Benevolent Society's Ben Elephant Ball, a fundraising event for the charity expected to raise $30,000, returned to the calendar under new naming sponsor Capri Launceston.
Society chairman Don Jones made the announcement at an intimate event on Tuesday afternoon to the excitement of the room.
"It really is good to see us back again this year ... it's great to have it back," he said.
Held at Country Club Tasmania since it was first introduced in 2014, the event had enabled the Society to extend its services more broadly across the region.
Society chief executive Rodney Spinks said in the ball's stead last year a raffle had been held, but the ball's return would see a host of improvements to the society's capacity over the coming 12 months.
"We're very pleased to be able to have this back on the agenda and raise those funds to go back into our budget," he said.
"This year demand is going to be increasing again, and we're sending out our funds to keep our operations going."
Mr Spinks said the Society had noted an increase in first time attendees of their services as the ramifications of COVID-19, coupled with a local housing market in an unprecedented way, continued.
"The funds we raise here, and from other appeals through the year, are going to be really important to get us through," he said.
Capri Launceston owner Michelle Clark said she was pleased her business was able to support the hyper-local charity.
She said the business traditionally worked with a charity each year and, after supporting other charities in the past, constant reminders of the need for the work of the Launceston Benevolent Society she saw on the streets of Launceston encouraged her to divert funds their way.
"We see a lot of homelessness right across the street at Capri, in our mall, and right where we are every day. So we just felt like we could do something to help out there," she said.
Country Club Tasmania sales manager Tim Coyle said supporting the charity was something the Country Club looked forward to doing as often as it could.
"From our point of view, it's really important that we as a business get behind these types of events, but also what the charity does. So we're wrapped to be involved," he said.
The Ben Elephant Ball will be held at the Country Club on October 23. Tickets are available online at launcestontickets.com.au.
Early bird tickets are $140 and all proceeds from the event go directly back into the community by way of the charity.
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