A new digital platform is a key driver to better showcase what Tasmania has to offer on a global stage.
Brand Tasmania created digital platform to embody what it means to be a Tasmanian as well as showcase all the state has to offer.
The site is aimed to be a "concierge" of all things Tasmania for people looking to relocate, travel Tasmania, work or study.
"We wanted to do it a little bit differently with a little more meaning," Brand Tasmania chairman Nick Haddow said.
"We realised that what Tasmania was missing was almost like a concierge service that bought together ... a whole heap of those services and channels into one place."
Brand Tasmania is the first branding statutory authority in Australia and believed to be only the second in existence worldwide.
The platform is a the product of hours of work and interviewing by Brand Tasmania to try and identify what it means to be Tasmanian.
A film on the website features interviews with Tasmanian personalities sharing what it is to be Tasmanian and is soundtracked by one of Tasmania's best regarded music acts Luca Brasi.
Mr Haddow said being Tasmanian carried an identity like few other states could match.
"Part of what makes Tasmania so special is actually just the fact it is unlike anywhere else in Australia," he said.
"That's what makes the Tasmania brand something quite unique and special.
"It's time to look outwards and invite all the artists, sports people, students, communities and children to join us in being apart of the work we are doing."
Premier Peter Gutwein welcomed the innovation.
"I'd like to congratulate Brand Tasmania and everyone involved in bringing this platform to life," he said.
The new site can be seen here.
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