Popular Mexican restaurant Firestorm Tacos and Bar has opened its doors in Launceston.
Co-owner Paul Fielding said following a soft opening last week, the Cameron Street restaurant had been trading steadily.
Mr Fielding said the restaurant would provide a different dining experience to what existing restaurants had to offer.
"Tacos are the main focus of the menu so the spend per head is generally lower, and compared to traditional Mexican or a tex-mex the food's probably just a little bit simpler," he said.
"We focus on less menu items and a higher quality as opposed to a range of dishes."
Mr Fielding explained that what set the venue apart from existing Mexican restaurants was having it set up as a bar.
"It's Firestorm and Tacos Bar, so we're focused on really good tacos with really good recipes and then nice clean traditional cocktails too, like a margarita and a cosmo and things like that," he said.
"Our turnover is higher in terms of people coming and spending less time in the venue. It's not the kind of place where you'd come in and have two or three courses. You would come in, have a beer, have a taco, have a cocktail and sort of move on."
Mr Fielding said the venue would support Tasmanian producers, suppliers and vendors.
"We focus on producers like Southern Wild and Hellyers Road for our gin and our whisky," he said.
"All the beer on tap is Tasmanian, most of it is craft beer and will be in the future, and all the wine except for the Shiraz are from Tasmania."
He said not only was the quality of local produce better, but it was readily accessible.
"We're supporting Tasmanians which we want to keep doing for as long as we're based here," he said.
The move to Launceston follows an announcement that the business would open a location Burnie.
He said the twin-city expansion was not something he initially planned.
"We didn't find a lot of quality locations," Mr Fielding said.
"It was more a fact of not being able to split the two best ones we did find, so we decided to go the other route and just do them both together.
"It's more of a case of if somebody went into one of those locations in like six or 12 months I would have really regretted not doing it."
Mr Fielding said the groundwork had started on the search for a Burnie location and he expected to open his third restaurant in about four to six weeks.
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