In fact, that's the aim of the newest Cityprom campaign, Cakealicious.

Modelled on the 2019 Soupalicious and 2020 Toastalicious competitions, this year will see 16 hospitality businesses around Launceston compete to be crowned as having the city's best cake throughout the month of July.

One of those businesses taking part is Cake O'Clock, who have an earl grey chocolate cake on offer as their entry.

"Cake is the perfect antidote for a cold winter's day," said owner Owen Koh.

Among the entrants in this year's battle include St John Street's Launceston Country Women's Association, with a classic marble cake and Sabina's Petite Gateau, who have entered their carrot cake with salted caramel cream cheese and toasted pecans.

A full list of entrants, including the CWA and Sabina's Petite Gateau, is available on Cityprom's website - with people encouraged to vote for their favourite for the chance to win a high tea for them and five friends.

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