The Queen Victoria Museum and Art Gallery has launched its biennial Masterpieces for Tasmania campaign.
Run by the QVMAG Arts Foundation, it asks the Tasmanian public to assist the gallery in acquiring significant works for its permanent collection.
Previous campaigns read like a who's who of Australian art with works by Fred Williams, Rick Amor and Ben Quilty all now hanging in the gallery.
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At the centre of this year's campaign is a major artwork by Tasmanian artist Raymond Arnold, titled Elsewhere World.
The nine-metre long panoramic artwork is a homage to Queenstown, Arnold's home of 20 years and the place where he feels most free and unencumbered.
"That incredible landscape of Queenstown mixed with the mining legacy. It is visually very exciting for an artist"Raymond Arnold
QVMAG acting general manager Dan Ryan said the community response to the campaign would be positive.
"The cultural values of these institutions is really important and I think the community understands that," Mr Ryan said.
With another panoramic by Arnold already part of QVMAG's collection, the symbolism of Elsewhere World does not escape him.
"I guess I'm bookending that piece towards the end of my working life," he said.
"So there's a symmetry going on there between the works. A discussion I suppose."
For more information head www.qvmag.tas.gov.au
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