A forensic foray into the turmoil of Australia's media landscape over the last decade has been written from a home office at Sisters Beach.
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Tim Burrowes, the founder of media industry news website Mumbrella, bought his Coastal home with his partner Rosa-Lee four-years-ago.
Having stepped back from the company's ownership, the editor-at-large made the semi-permanent move to the North-West just before the pandemic made landfall in Australia last year.
And, while weathering the storm from the southside of the Bass Strait, Mr Burrowes began writing Media Unmade: Australian Media's Most Disruptive Decade.
Speaking from Sisters Beach on Monday morning, Mr Burrowes said two specific events at either end of the last decade were turning points for the industry.
First, in "a single week" in June 2012 about 3500 journalists and media staff were made redundant by two of the country's largest companies, Fairfax and News Corp.
"There was probably never a worse moment for publishing in Australia, and certainly this really bleak outlook for the future of newspapers.
"I've been a journalist for 30 years and just about my whole career the future has always looked a little bit worse than the past."
And then, providing a succinct conclusion to his tale, the federal government came up with the News Media Bargaining Code in an attempt to force internet giants Facebook and Google to pay for Australian journalism.
"It's a really grubby deal with the government effectively leaning on Google and Facebook, but it has effectively safeguarded journalism jobs."
The years and characters in between those two events comprise what Mr Burrowes hopes is a three-act structure.
Media Unmade will be published by Hardie Grant on July 7.