The Udder Way, which launched today to coincide with World Milk Day, uses patented technology to refillable 18-litre keg and milk tap system which replaces the need for cafes and other businesses to use conventional milk bottles.

The keg can be stored in a fridge or bar fridge and is pumped through a tap and the keg can be picked up and refilled by the dairy when it is emptied.

The company estimates that if a cafe or dairy takes up the Udder Way technology it will save 7000 bottles over its lifetime.

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Udder Way founder Ed Crick has experienced the mass wastage of milk bottles first hand as owner of two successful Launceston cafes and wants to put an end to wastage.

Fueled by that experience, Mr Crick developed the Udder Way system through several prototypes in 12 months before bringing it to market.

"We were recycling hundreds and hundreds of plastic milk bottles every week and knew there had to be another, better way to reduce our environmental footprint and save money on disposal and recycling," Mr Crick said.

"It just became a bit of an obsession of mine.

"Right now, less than 50 per cent of plastic milk bottles in Australia are recycled. When you consider the number of bottles we go through as a nation this makes a significant environmental impact."

Tasmanian dairy producer Ashgrove's was one of the early adopters of the system with chief executive Richard Bennett proud to support the new product.

"As a proud Tasmanian business, we are delighted to be the first dairy to partner with The Udder Way to not only make a difference to the environment but to help a range of businesses operate more efficiently," Mr Bennett said.

"We've strongly believed in Ed's vision for The Udder Way from the get-go and have been delighted to work with him to make it a reality.

"To have a Tasmanian innovation, manufactured in Tasmania and filled with Tasmanian milk is pretty special and we're inviting all local cafes who are keen to make a difference to the environment to join us on the journey."

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