Hawthorn have swooped in to launch the 2021 Premiers Reading Challenge with a little help from club mascot Hawka the Hawk.
Hawthorn state manager for Tasmania David Cox and Hawka visited the year 2 class at Punchbowl Primary School to kick off the challenge.
The Hawks will reach out to schools across the state as part of the program which saw them read with 1200 school kids last year.
"We as a club are very supportive of programs that help contribute to the progress of literature, literacy rates and numeracy among young Tasmanians," Mr Cox said.
"We're not experts but we want to use our brand and our profile to encourage kids and excite them [about reading]."
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Punchbowl Primary School principal Elizabeth O'Donahue said the program had been a huge success for her school.
"We believe that literacy is one of the building blocks to success and the sooner we can get children read to from birth, to children seeing themselves as readers and reading every day," she said.
"That then helps because no matter what you do, you've got to be able to read."
Mr Cox said the Hawks were proud to be able to get behind community programs such as this one in Launceston, their home away from home.
"We've been here for 21 years so it's more than football obviously, we're not just a fly in fly out team, we are genuinely committed," he said.
"We have staff that live and work here with the community to ensure that there's outcomes for the community that benefit them and this is one example, probably the most important example."
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