Tasmania's largest dairy farm will set aside 10 per cent of its land as a conservation area for Tasmanian devils.
Van Dairy, which owns the iconic Woolnorth dairy, said it would dedicate 1800 hectares, or the equivalent of five dairy farms and 5000 cows.
It is understood the land was previously underutilised, and earmarked for future expansion.
Van Dairy spokesperson Gaye Banks said the company would also replant trees and other vegetation to re-wild the areas and improve habitat for the iconic, endangered species.
"Our goal is to ensure that the working dairy farm blends perfectly with the natural environment," she said.
"We are working hard to ensure we can protect the iconic Tasmanian devil while also providing economic benefits and job opportunities to the region.
"Van Dairy has some of the last devil facial tumour disease-free populations in the world and, as the custodians of the land, we respect that immensely."
She said Van Dairy owner Xianfeng Lu had said saving the devils was a priority.
"We have also put in place protocols to ensure that farm workers avoid contact with the Devils, including while driving," she said.
"We will be reaching out to the Tasmanian government in coming weeks to discuss an enduring partnership with the state government and to discuss further measures to support the effort to rescue the Tasmanian Devil."
Circular Head mayor Daryl Quilliam said he was pleased by the move, particularly following recent news of about 30 devils killed on Woolnorth Road in two months.
Meanwhile, Mr Quilliam said the council had plans to extend the council's virtual devil fence on Woolnorth Road.