The RAI announced their new multi-million dollar campaign, to be launched in the coming weeks, to encourage people to step away from the capital cities and into regional towns.

RAI chief executive Liz Ritchie said the Move to More campaign was aimed at the "one in five metropolitan residents" wanting to move across.

RELATED: Rent crisis: Our landlord increased rent 25 per cent

"Regional Australia has been one of the country's best kept secrets but not for much longer. Our campaign will reach out to the hearts and minds of the one-in-five metropolitan residents looking to make the move."

Northern Tasmania Development Corporation chief executive Mark Baker, who has seen some of the commercials work for the campaign, had been calling for this type of campaign in the past and was supportive of the proposal.

"We think it's really positive, it's attracting people from metropolitan areas to regional areas, it's a great piece of work and it's already happening," he said.

"It's targeting a lot of the main points for people in those large metropolitan areas ... those main pressure points for people which would make them relocate to a place like Tasmania.

"Obviously since COVID, there's been a proof of concept from employers that employees can work from home and that hasn't impacted productivity or outcomes now they realise those jobs can be done remotely."

The goal of getting more people into regional areas is a shared aim across various organisations. In 2015, the state government announced their aim to grow the population to 650,000 people by 2050.

Last year, the Tasmania's population exceeded the population target for 2020 by almost 10,000 thousand people.

It is a pressing goal with data indicating that Tasmania has the oldest population in the country meaning there is a demand to transition to a younger workforce.

RELATED: Plan to open up more land for new housing

"Tasmania has the oldest and fastest ageing population in the country, if we don't attract younger workers, our participation and productivity rates will drop," Mr Baker said.

"We need to be replacing those jobs with an engaged productive workforce so it really is quite crucial."

However, if there was to be an influx of mainlanders to Tasmania, there would need to be a fix to the state's housing market to ensure people could make the move. On current data, a house is selling in nine days on average in a market that is already short on supply.

IN OTHER NEWS:

Real Estate Institute of Tasmania president Mandy Welling said that there were ways to improve the extreme housing market which was occurring in Tasmania.

"We need more land to develop, it's already been proven that the stock we have on the ground is not enough," she said.

"That starts at grassroots and with the release of land.

"Just the red tape involved in that process needs to be cut or diminished to allow people to take that land, sub-divide that land that is readily available to redevelop."

Ms Welling suggested that the sheer amount of paperwork as well as the cost of completing it was a key issue for developers looking to invest in the market.

Mr Baker believed the infrastructure was there to house an influx of mainlanders if they came from the capital cities.

"That infrastructure is there but we'll obviously have to keep planning and developing that infrastructure as the population grows," Mr Baker said.

Ms Welling said that she was incredibly supportive of the push to bring more people to Tasmania as it would improve the state.

"It's wonderful for the economy, it creates diversity and people bring their skill set with them ... that can only be beneficial to the state."

Our journalists work hard to provide local, up-to-date news to the community. This is how you can continue to access our trusted content: