The Morrison government finally seems to be stepping up to give some targeted assistance to the tourism industry.
And it's just in time.
With the JobKeeper scheme about to wind up, a major new support package for tourism should give some increased confidence to many in the industry.
It remains to be seen how well the multi-billion dollar package works, and if it hits the right spots.
But at first glance, Tasmania which has a high percentage of its workforce reliant on visitation and hospitality could benefit. If the flights are there for people to catch.
Hundreds of discount airline tickets could be just what the tourism industry needs as they head into the traditional sleepy season - autumn and winter - which were decimated last year by a lack of visitors.
Hopefully, it will be the impetus for a lot of people north of Bass Strait to head to Tassie for that getaway that they have always said they were going to take.
If the strong response to the provision of free car travel on the Spirit, or the Tasmanian government's travel vouchers is any indication, it should be something that is hotly contested.
The main risk could be that state premiers can close borders at a moment's notice, leaving people stranded or left with no option but to cancel long-awaited travel plans.
Leaders, including our own Premier Peter Gutwein, should take heed of NSW Premier Gladys Berejiklian who says state border closures are an "embarrassment" and is calling for more courage now that the vaccine rollout is helping to reduce risk.
She says there is no reason to close internal borders in Australia.
And she is on the mark. The pandemic is under control in Australia.
International quarantine measures are picking up incoming cases.
If they continue to be well managed it is fairly safe to assume we can contain the virus within hotel walls.
That will give many more people the confidence to book and travel, knowing they won't be left in the lurch.