It started as a family-run business from outback Queensland and now its work features on the catwalks of New York and beyond.
And the dynamic team behind Cungelella Art in Mount Isa are thanking Instagram for getting the word out in these COVID times.
Cungelella Art is the brainchild of Kalkadoon artist Glenda McCulloch but it's a family affair with her three sisters - Juanita Doyle, Dale Bruce and Cheryl Perez - involved as well as contributions from their mum and dad.
Starting out two years ago from a studio at the back of Glenda's house in Mount Isa, its designs can now be seen across the world.
Following a collaboration with the fashion label Deadly Denim, Cungelella Art designs are appearing on the catwalk of New York Fashion Week.
Deadly Denim and its owner, Perth fashion designer Rebecca Rickard, showcased her work in the Big Apple in an exhibit called 'Our Country' featuring artwork by First Nations Creatives Glenda McCulloch and others.
Because of COVID Glenda could not attend but said it was a thrill to watch the livestream.
"I worked with Rebecca and we got some of our artwork pre-printed and she sewed them into her denim jackets these were very distinctive jackets she had on the runway," Glenda said
Glenda and Rebecca have been collaborating for 12 months since Rebecca first contacted her on Instagram to request to work together.
Australian actress Clare Bowen, of Nashville fame, even purchased one of their jackets.
And Bowen and Deadly Denim are not the only impressed customers that has been drawn to Cungelella via the social medium.
Glenda's latest novel collaboration on the amazing vegan shoes made by Twoobs, coincidentally two sisters sisters, Jess and Stef Dadon.
The collection features three lycra sandals made from vegan and recycled materials, fusing Glenda's beautiful Indigenous art with two Twoobs silhouettes.
Glenda said they loved working with Twoobs which was also an Instagram.affair.
"I bought a pair of their shoes and I loved them," she said. "They are using recycled materials saving yarn and lycra from landfill," she said.
"So I contacted them and said if you want to collaborate on a traditional print I'd love to do it."