The beauty of Tasmania's regional areas is set to be further highlighted on a national level, with Tourism Tasmania extending its 'Come Down For Air' campaign to target potential visitors from New South Wales and Queensland.
The campaign recommenced in Victoria, South Australia and Western Australia in mid-January, and launched into New Zealand on January 17.
With border restrictions lifting in recent weeks, New South Wales and Queensland are being targeted across all media platforms, with a focus on encouraging people to visit regional areas and share in their unique offerings.
Evandale venue owner Lydia Nettlefold said she was looking forward to Evandale being highlighted.
"Because we're so close to the airport, we do get a lot of people visiting us, either going to or from Launceston Airport, which is great for our business," she said.
"I'd love to see the village of Evandale come alive completely and for every shop to be full, it's gradually happening over the last couple of years which is really wonderful for us."
With the traditional penny farthing championships cancelled, Ms Nettlefold is looking forward to seeing people continue to visit for the other opportunities Evandale has to offer.
"Most of the people who come here love it because there is that sense of history with the architecture," she said.
"They can see these beautiful old buildings in a working way, a lot of people are interested in the buildings and the murals painted inside that depict the history of this area."
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Visit Northern Tasmania board member Paul Seaman said he was looking forward to regional areas being the focus of the campaign
"There's no doubt that 2021 is looking more positive than 2020, but we recognise that it's dependent on the safety of communities here in Tassie and nationally," Mr Seaman said.
"To have this market so strongly back out into some of our key areas in the country and emerging markets is really positive for the industry.
"We've had an okay summer but we've got a winter to get through as well, so to have this support to grow and develop businesses through a long period of time is really important to the many players to get them through to the other side."
Tourism Tasmania chief executive John Fitzgerald said it was great to have visitors again welcomed from Queensland and New South Wales with quarantine requirements recently lifted.
"Places like the Clarendon Arms is all part of what the experience is like in Tassie, and our advertising will showcase everything from the penny farthing racing here in Evandale through to wooden boat making at Franklin," he said.
"It is covering the broad range of experience in Tassie. We know that Tassie's brand is really strong, this new campaign is there to stimulate visitation."
The $2.35 million campaign will run interstate until June 30, with a $4 million campaign in the works for winter.
Mr Fitzgerald said that with pent up demand for travel within Australia, he hoped that Tasmania would get "its fair share".
"With the free travel on the Spirit coming online in March, it'll be perfect timing," he said.
"I think we can get more than our fair share, I think Tassie's brand is really strong, we're hearing that demand will be strong including through the winter, so we have an experience to offer the marketplace that we think will be more relevant than other destinations to be honest.
"That's why we're really active in the market to trigger that travel right now."
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