NBL and Tasmania JackJumpers owner Larry Kestelman is hopeful of establishing a passionate culture for his league's newest team.
Speaking as the JackJumpers' board met for the first time on Tuesday, the league's boss said "it's very easy to get passionate about sport".
"Sport, and especially basketball the way it is with the product entertainment, is just a fun thing to be involved with but you can't let that overshadow the work that needs to go in the background to build a sustainable business," he said.
"So the commerciality of it and building the right foundation for it to be a solid club well into the future is to me number one priority.
"The other one is culture, how you start is how you finish, so compromising on culture in my mind is, in any business and especially in sport, is something that I think the board needs to be very firm on and whenever they see that wavering, they need to bring it back in line."
ELSEWHERE IN SPORT
Chair Kestelman intends to step off the board - which features Janie Finlay, Michael Bailey, Steve Old, Damon Wise, Scott Harris and Keryn Nylander - before the JackJumpers take to the court next season.
Before that, he hopes to set the club up in the right manner, which he believes his board has the tools to do.
Nylander, who works as a communications consultant, said the opportunity was one she couldn't say no to.
"Larry's got a great vision, he's said he's going to deliver and he's delivered," she said.
"I loved the JackJumper branding, story and it epitomised what Tasmania is about and if you're a proud Tasmanian this has the chance to bring the whole community together."
She feels that on-court success will come if the board is successful and has faith they can deliver a strong Tasmanian product despite the challenges that lay ahead - including a short time-frame.