Less than a month after their shock loss in the State League grand final, North Launceston have announced a change in leadership.
Two-time premiership coach Taylor Whitford will step down having been a pivotal part of the club's golden era which so nearly yielded a sixth flag in seven seasons.
Whitford's loyal lieutenant, skipper Brad Cox-Goodyer, will take over as head coach.
The state's dominant club announced the move in a post on Facebook.
"Today marks two fantastic club leaders changing directions," it said.
It said Whitford has decided not to continue in the head coach role but will see out his contract until the end of November ensuring a pre-season program is planned out.
A teacher at Kings Meadows High School and new father, Whitford plans to make a further announcement on the next step in his football journey in due course.
Paying tribute to the inspirational leader's prolonged success, the club said: "Taylor has been an exceptional player, leader and coach of our footy club and we thank him for his significant service and contribution."
The club said it was proud of its smooth coaching transitions which saw Whitford continue the work of Tom Couch and Zane Littlejohn and felt its internal leadership and mentoring program had a ready-made replacement in place.
"The same system continues to generate fantastic leaders. Our brilliant skipper Brad Cox-Goodyer has participated over several years in our coaching development program," it said.
"It is with a tremendous amount of pride we are now able to recognise the development journey of Brad from a junior program star to now graduating into our club's head coach.
"We all have witnessed Brad's commitment and dedication to the club and the pride he takes in preparing himself to maintain elite player status in the TSL competition. Brad will lead our club with the same values and provide a fantastic role model for all players."
Having been responsible for managing most training sessions in a specialist coaching role last season, Cox-Goodyer will officially assume the head coach position on December 1.
Whitford hinted at a new era in the wake of October's grand final loss to cross-town rivals Launceston.
Despite leading for much of the contest and at multiple stages in the final term and finishing with more scoring shots, the Bombers went down 8.4 (52) to 5.9 (39).
"It's a big learning year for us - I think we're in a better place in terms of our next generation this year than we were last year," Whitford said after the match.
"In terms of Oliver Sanders, Baynen Lowe, Ben Simpson, Tom Donnelly - they're the next generation of our footy club and if they continue on that path we're going to continue to have success."
The Bombers said they were proud to have many club graduates playing or coaching across leagues throughout Australia.