Official government advice restricts Australians from travelling internationally indefinitely, with Federal Treasurer Josh Frydenberg telling the National Press Club in an address in early October it is expected to be that way "until late next year".

It meant an industry in Tasmania that suddenly lost a significant percentage of its revenue and clients - with agencies forced to adapt.

Andrew Jones Travel is one Tasmanian business who looked at the pandemic as an opportunity to change how it operated, and place an increased focus on supporting local.

IN OTHER NEWS:

Operational manager Lonnie Bevis said the company started offering escorted tours to different regions of the state in July, a venture which has grown in demand.

"We knew that we needed to adapt, but also support the other industries we knew were affected by this," Ms Bevis said.

"It wasn't just us as travel agents, but so many accommodation providers, experiences and hospitality businesses that felt a huge blow.

"We have clients that love going to places like France and travelling through the wineries there, so we organised a tour along the East Coast to some of the beautiful vineyards and local food producers in that area, to give them that international experience from the comfort of their home."

Ms Bevis said the tours were an opportunity for people to visit places they may have put off because of the allure of travelling internationally.

"We have so many gorgeous places here in Tasmania that put us on the map internationally, and this has been a great way for Tasmanians to explore some of the hidden gems in their own backyard.

"We have some of the best wineries, whisky and gin distilleries, and restaurants in the world, and the opportunity for people to have an international experience right on their doorstep.

"People travel to parts of Europe that are more off the beaten track, rugged with forests and less people - the West Coast offers that and so much more."

Launceston travel specialist Gary Woodland said the tours have been popular with clients.

"We've been able to inject over $400,000 into the local economy over the last few months which is really special," he said.

"These are people and businesses that have struggled due to COVID-19, and who really need it most."

"We've had some businesses come back to us and say they've never been busier because so many locals have been visiting- and that's all we could have ever wanted," Ms Bevis added.

What do you think? Send us a letter to the editor: