The unveiling of the Tasmanian NBL team's title has drawn mixed reviews from the basketball community and residents alike.
The JackJumpers was the final name among 10,000 submitted suggestions.
JackJumpers chief executive Simon Brookhouse said the name received the majority of votes from the final five possible names.
"Any publicity is good publicity but the truth is a lot of the cause for negativity for the name is because people don't actually understand what it is," he said.
"We understand to mainland Australia a lot of people don't know what the jack jumper is and what it means to Tasmanians but I'm certain the positive feedback we've gotten will grow on everybody."
Many took to Twitter to share their support or ire for the name choice.
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Former Australian basketball player Chris Anstey congratulated Tasmania on re-entering the competition, however he wasn't fond of the name JackJumpers.
"The NBL takes a great step back into Tasmania, then calls them the Jack Jumpers? My goodness," he said on Twitter.
Fellow Australian basketball legend Andrew Bogut said "Joking yeah? Good one. Got me good," when referring to the title.
But local stakeholders have come to the defence of the JackJumpers.
Tourism Industry Council Tasmania chief executive Luke Martin said the name suited the state's sporting competitiveness despite its size.
"It's very Tasmania. Feisty, small in size but should never be underestimated, and watch out if stirred ... and my kids love it, which is the market. So go the Jackies'!!" he tweeted.
Premier Peter Gutwein said the announcement was another step in bringing basketball back to Tasmania, where he said the sport has about 14,000 registered participants.
"The jack jumper is an ant that punches well above its weight, it's known as one of the most dangerous organisms on the planet," he said.