Cityprom interim executive officer Amanda McEvoy said Love Launnie will focus on promoting what patrons love about inner city businesses.

"Love Launnie summers, Love Launnie cafes, Love Launnie boutique shopping - the list goes on," she said.

"There's so much to love about Launceston and this campaign aims to tap into all that is great about our city."

In other news:

Love Launnie storefront decals have been made for local businesses to display, buses have also been coated with campaign signage.

Cityprom marketing manager Larissa Murray said locals loved every aspect of Launceston from the friendly faces to the little quirks and this campaign was about show that.

You can find out more about Love Launnie at launcestoncentralcity.com.au/love-launnie.