Twenty-seven people have died on Tasmania's road so far this year.
That is 27 families who have lost a loved one, 27 crash scenes emergency services have been exposed to, 27 funerals, 27 burials, 27 stories of tragedy.
And for the most part, they could have been prevented.
Road safety is not a new message, but it is a message that continues to fall on deaf ears.
Drivers continue to speed, use their mobile phones, and get behind the wheel drunk or under the influence of drugs.
Something needs to change.
Complete the survey below to have your say.
In 2017, The Examiner launched a road safety campaign - In Your Hands.
The campaign rolled out across the Christmas and New Year period, when road crashes are notoriously high.
IN YOUR HANDS STORIES:
It focused on the victim's stories, and the ripple effect road tragedy has on our communities.
While the campaign highlighted the devastation of the state's rising road toll, that road toll has not changed.
Now, The Examiner is launching a new campaign, Stop. Think. Drive, and is asking readers to be involved.
Editor Courtney Greisbach said change needed to happen, but what that change looked like needed to start with a community conversation.
"A road safety message is not getting results," Greisbach said.
"Too many people are either dying on our roads, are seriously injured or continue to appear in court for speeding and alcohol offences.
"Something isn't adding up. So we've decided to do something about it."
Leading the campaign, crime reporter Melissa Mobbs said the conversation needed to include all road users.
"Road safety is not just about those behind the wheel of a car, it is about their passengers, it is about the pedestrians crossing the road in front of them, the cyclists travelling beside them, and those waiting for them to arrive home safely," she said.
"The majority of crashes in Tasmania involve some human error, which is why driver education is so important when it comes to road safety. But we also need to put in place some preventative measures, to protect other road users, and that is why a multi-faceted approach to road safety is needed.
"Importantly, we need to look at what other states are doing in terms of infrastructure, education, and punishment, and figure out why what we are doing in Tasmania is not working."
The Examiner is inviting readers to help create the narrative by sharing their thoughts on the state's current road rules, penalties, road safety messaging, and infrastructure.
What is Tasmania doing right?
What would you like to see changed?
While you are here, why not send us a letter to the editor: