Ben Lomond is Tasmania's second-highest mountain. It is also only an hour from Launceston and is our only ski-field quality peak.
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However, it faces some challenges; some, like erratic weather patterns that lead to inadequate snowfall, and others, like the love-it-or-hate-it Jacob's Ladder ascent, make it uniquely Tasmanian.
Dependable tourism operators run Ben Lomond's ski village, and their passion for the peak is evident in the way they stoically manage the conditions.
But passion alone won't save the mountain from a glaring lack of investment and forward planning by Parks and Wildlife and the Tasmanian Government, who continue to work from a management plan from 1998.
In other news:
The next best document that looks to the future of the mountain is a feasibility study for Ben Lomond, pushed by the Ben Lomond Committee and the Northern Midlands Council published in 2015. It clearly stated the investment needed.
However, despite identifying and recommending nine infrastructure projects, on three have been completed.
Credit, where credit's due, construction of a public shelter - planned for this year - is a welcome addition to the ski village.
But what's truly needed is a forward-thinking management plan for future visitation of the mountain and its facilities.
Ben Lomond has the opportunity to be a destination in its own right, in the snow season and outside of it. But to do so requires decisive investment and action.
While the best-case scenario is for private investment, there is work the government can do now, such as improving the public amenities on the plateau and improving visitor experience that might be the tick of approval that results in investors seriously considering running the lease.
If the state government is serious in investing in Ben Lomond, then there would be no harm in producing a master plan for the area - one that steps out a path for the next five years - and sets out an investment timeline. The heart of the matter is this - all of the businesses at the ski village are for sale, and they might close forever without immediate intervention.