You wouldn't be blamed for looking twice when walking past the Tamar Valley Rose Shop on St John Street.
The florist has jumped next door into the former site of Willow and Wolf.
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"We'd simply outgrown the floor space, this place became available which is nearly double the floor area from next door," she said.
Ms Lee said the move was also ideal as it kept the business in an enviable traffic location in the CBD.
"Sometimes it can be a bit tricky moving your business and low and behold you move three blocks over and customers never find you again," she said.
Ms Lee's family have been growing roses for more than 40 years, with the shop itself opening in 1998.
"It's quite funny, we have some people who've come into the shop and asked what we've done differently and we've had to tell them we've actually moved," she said.
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