Now is the perfect time to be considering investment in the Ben Lomond National Park, says a representative body.
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Ben Lomond Committee president Berni Einoder AM said the government should invest money into infrastructure to turn the park into an all round tourist destination.
"It is a fallacy to think that Ben Lomond is just a ski resort," he said.
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"It is a very marginal ski resort, some years we have a lot of snow and other years we have very little, ... but, it is magnificent place in the no snow season.
"What is missing is that people climb up there and they are bitterly disappointed that there are no facilities."
Mr Einoder is hoping with the focus on infrastructure spending to offset the economic downturn of the COVID-19 pandemic Ben Lomond might get some work done.
He said improving the facilities would help create a world class tourist attraction and would promote private invest.
"Every member of the Ben Lomond Committee will help as much as we can to facilitate the development of a decent multipurpose facility," Mr Einoder said.
The renewed push comes as the owners of the Ben Lomond Alpine Hotel announced they were selling.
The hotel and a public shelter were burnt down in 2018.
Managing director Megan Lourie said it was time to move on and let someone else have a chance at living their mountain dream.
She said they made a decision not to rebuild after the fire but had now realised it was time to part ways with the remaining lodge and cabins.
"We came from the mainland ... with our family and basically bought ourselves a lifestyle job for Allan and I, our son, my brother and my sons girlfriend," Ms Lourie said.
"So it was a big decision [not to rebuild] because we had a 10 year plan and that was only year four."
Ms Lourie said they loved living on the mountain but it was time to move on.
"We have decided to put the cabins and the lodge up for sale and let someone else have their turn at having a life on Ben Lomond," she said.
"We lived up on the mountain for nearly four years full time, it was an amazing place to live."
Alpine Enterprises, who own the lift company on the mountain, are also for sale.
A government spokesperson said the Parks and Wildlife Service had engaged Cumulus Studio to design a new public shelter for the national park.
The spokesperson said PWS had no plans to purchase the Alpine Hotel.
"The new shelter will provide an entry point to the village through a heated internal area along with amenities including public toilets," the spokesperson said.
"The design will consider expansion for other services into the future.
"It will be a great location to take in the views of the ski-fields and surrounding park, and will ensure a high-quality visitor experience into the future."
The new shelter is on track to be operational by winter 2021.
- Correction: A previous version of this article stated Ben Lomond Snow Sports was for sale. That was incorrect and has been updated.
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