A consumer's ability to track and trace where their food comes from is becoming a major consideration for farmers, with the Tasmanian Fruit and Vegetable Export Facilitation Group releasing a new resource that highlights the digitalisation of provenance.
Farmers and food producers are now needing to implement systems that either prove the origin of a product or provide customers with real-time information about the product or business.
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The new Food Transparency information resource looks at the tracing and tracking of food and its provenance, and provides a list of providers that can help food producers set up tracking and provenance systems.
It highlights how digitalisation of provenance, in the forms of QR codes and interactive labels, is helping to increase the transparency of food production, allowing customers to check on the movement of food in the supply chain, ensuring quality and ethical production.
For example, one provider is offering a system that allows every single food package to be traced back to the paddock using smartphone technology.
Another links farm data to the supply chain, offering a system where customers can track animals throughout their entire life in real-time including their movement through the supply chain as an end product, and provides information such as location and temperature of animal and product.
In a futuristic example, one Californian based enterprise has created edible barcodes that can be embedded in the product and later tested by the consumer using desktop test kits.
These invisible, DNA based barcodes check the authenticity, origin or quality of fresh produce, meat and pharmaceutical and nutraceutical products.