A legend of the retail scene, Mort Douglas, also known as 'Immortal Mort' was laid to rest regaled with memories not only of his business exploits, but of his laughter, cheekiness and fearlessness.
A memorial service for the well-respected businessman and developer was held on Tuesday at the Franklin Grove Centre.
Adye Bruce Morton Douglas, known to his family and friends as simply Mort, or Mr Douglas, left his indelible mark on Northern Tasmania through his many successful businesses and development ventures.
He is directly responsible for the establishment of Mort Douglas furniture in Tasmania, along with expanding the Forty Winks bedding brand out of Victoria and into Tasmania. Morty's Food Hall, the Trevallyn shopping centre are similarly physical reminders of the tenacious Mort Douglas.
However, his family and friends will not remember him for the monuments he leaves behind but instead remember his laughter and his huge and charitable heart.
Son Marcus Douglas recalled, alongside his siblings, how he and his mother instilled in their children the value of hard work.
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But it was the small things, the every day phone calls, or the times he used to visit his daughter when she moved away for university and bring with him chocolate and other treats from home, or the time that he up and moved from Victoria to Tasmania after receiving one photo message from his son, that has the lasting impact.
Friend Peter Rae AO said Mort would be remembered for his amusing antics and how he always brought fun to every occasion.
A member of the Rats group, a club of Launceston businessmen, media identities and developers, Mr Rae said Mort was always supportive of his community, but he was not ostentatious.
"He was always a great supporter of The Examiner's Winter Relief Appeal but for other causes he was a person who went quietly about his business making a generous donation."
Last week Mr Douglas died, aged 85, from a sudden illness.