A love of Tasmania inspired David Peach to pursue a position with the Launceston Chamber of Commerce.
Mr Peach will be filling the executive officer role which has been vacant since Neil Grose resigned earlier this year.
He said he and his wife had been contemplating a move to Tasmania for a couple of years.
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"I have visited Tasmania many times as a tourist and for business and I always liked the placed," Mr Peach said.
"Every time I came through Launnie I thought 'I could live here'."
Recovery from the COVID-19 pandemic will be the most immediate challenge facing Mr Peach when he assumes the role in August.
But long term he believes one of the key challenges will be adapting to changing demographics.
"The whole post-COVID recovery I think is a national issue, it is not just a Tasmanian issue, but one of the things which exacerbates it for Tasmania is everything has got to come through the borders," Mr Peach said.
"Until we get aircraft landing and freight moving it is going to be a challenge but I think the underlying value of Northern part of Tasmania is still there ... so I think we need to capitalise on the value that is there.
"As a main lander I think you can expect a fairly large population growth in Tasmania and especially Northern Tasmania over the next few years.
"I know lots and lots and lots of people who are considering a move to Tasmania - driven by climate, driven by lifestyle, driven by opportunity to get away from heat, congestion."
Chamber president Andrew Pitt described David as a great find for the chamber
He said Mr Peach would be a great asset to the community.
"He has 25 years' experience in executive and consultancy roles across the IT, hospitality and not-for-profit sectors," Mr Pitt said.
"For much of his career he has been a partner or owner of a business. He has also worked as the CEO of one national charity and IT Manager of another. "
"He has a strong skillset in media and communications, and his expertise in strategic IT will be of great value to Launceston."
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