A holistic approach is the key to landing Launceston as a world famous hub for food culture, according to advocates for the city's bid to become a UNESCO Creative City.
UNESCO Creative Cities are capitals of various creative endeavours, including deisgn, literature and gastronomy.
While we live in a veritable food bowl, the envy of many countries around the globe, we have these food deserts - we need to address this inequity and fix it.Kim Seagram
A committee of stakeholders in Launceston has formed to push for Launceston to be a Creative City of Gastronomy.
Steering committee member and prominent foodie Kim Seagram AM said a successful bid would not only boost community pride, it would lead to possible job creation and open up new avenues for Northern youth.
"Most recently through the COVID crisis the importance of access to good food has been highlighted, and has again taken a more important place in the household budget and social systems as many had more time to cook and nurture their families through good food," she said.
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Other Creative Cities of Gastronomy include San Antonio in the United States, Bergen in Norway and Rasht in Iran.
The UNESCO initiative aims to encourage collaboration between cities in gastronomical pursuits.
"A global network of cities respected for their creative culture and their food culture can only benefit Launceston," Ms Seagram said.
"The bid centres around the opportunity to drive 4-6 major projects around our food systems ... we all agree getting these projects up and ensuring their success will be the most valuable part of the bid for the city."
Ms Seagram said ensuring as many Northern Tasmanians have access to healthy food as possible, as well as food security, were areas that could be improved upon to bolster the city's bid.
"While we live in a veritable food bowl, the envy of many countries around the globe, we have these food deserts - we need to address this inequity and fix it," she said.
"[we need to] Focus on other streams, working with the design culture in Launceston and wanting to embed design thinking and creativity into our community."