Police are investigating a series of incidents in which more than $5700 worth of clothing items were allegedly stolen from three stores across Launceston last week.
Constable Dan Reader said police believed the incidents were related.
"Outdoor and adventure jackets and vests were allegedly stolen from Anaconda on 20 May, and similar items were stolen from Paddy Pallin and Kathmandu on 23 May," he said.
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Paddy Pallin co-director Jenny Cusick said it will take the store a long time to recuperate the loss of about $2500 worth of stock.
She said people need to understand the toll shoplifting has on local businesses.
"They are stealing from their fellow citizens ... it is dreadful it makes you feel like you don't want to have the service to the public," she said.
Constable Reader said generally theft was opportunistic but small things can make a difference.
"Small measures like staff visibility, strategic stock placement, CCTV and other internal security arrangements can help to deter criminals," he said.
Anyone with information is urged to contact Crime Stoppers on 1800 333 000 or crimestopperstas.com.au.
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