The campaign will be running for the next four weeks and is aimed at all members and professions in the construction industry, according to Master Builders Australia chief executive Denita Wawn.

"Business owners, employers, construction workers, subcontractors, site managers - everyone must be accountable for social distancing and strict hygiene not only on the building site but also off-site when on breaks and before and after shifts," she said.

Construction has been considered as an essential industry during COVID-19 - it employs 1.2 million Australians and encompasses 400,000 small businesses.

Coronavirus: All the latest updates on COVID-19 for Tasmania

Master Builders Tasmania chief executive Matthew Pollock said the construction industry, like most sectors of the economy, was feeling the impacts of the coronavirus crisis.

"It's certainly encouraging that we have the continued support from the government to keep the industry going," he said.

"While we have a number of other very important businesses such as tourism and hospitality essentially in hibernation ... construction provides some economic stimulus while we get through this period."

Mr Pollock said members have told him about projects they're doing to help other businesses to deal with the coronavirus.

"Our president David Gates up in Burnie is currently working with a local pharmacy in the area to do some renovations so they're prepared to service the community up there," he said.

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Master Builders Tasmania has also partnered with local businesses as part of this campaign, including sourcing workplace sanitiser made by Hartshorn Distillery.

Master Builders has joined with the Australian Workers Union and Construction, Forestry, Maritime, Mining and Energy Union to undertake what Ms Wawn has described as a 'culture change' of a campaign.

"Everyone including workers, subcontractors and management are used to completing building projects as efficiently as possible," she said.

"Social distancing is slowing work down, but slower work is better than no work and that is why we are asking everyone in our industry to step up and be accountable for doing the right thing to keep each other and the community safe."

Mr Pollock said construction stakeholders he's engaged with have been extremely accepting of the new measures.

"Everybody understands how serious this situation is. I think they know what a shutdown means for the industry and what it means for businesses and jobs, this is critical stuff," he said.

"Dozens of building and construction businesses across the state in the last couple of weeks have really shown a commitment to what the government has set out."