Devonport television chef, Ben Milbourne's new show Award Winning Tasmania starts screening nationally on Channel 9 on Saturday with former MKR heartthrob, truffle farmer Henry Terry as the co-host.
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The 26-part travel series takes the form of a road trip around Tasmania with special guests along for the ride.
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It was mostly filmed in the North West region and on the West Coast and looks at how Tasmania's award-winning food and wine producers have contributed to the island state's reinvention helping it become a global food destination.
The first show in the series produced by Milbourne's Devonport-based company Cultivate Productions in partnership with the Cradle Coast Authority, will go to air nationwide on March 28 at 12.30 pm on Channel 9.
It will run weekly on Saturday afternoons for 13 episodes with a second season of 13 episodes to run later this year.
Mr Milbourne said it's based on the idea the best way to explore Tasmania is by road.
Each episode features either Ben or Henry as host and a guest as they drive to some spectacular Tasmanian locations.
Mr Milbourne said the program showcases the tourism operators that have made Tasmania a famous travel destination.
He came up with the idea for the show after a conversation with a mainland friend about how Tasmania always seems to dominate the national tourism awards.
He took the show to Channel 9 which loved the concept and then approached the CCA and its member councils, who agreed to support the show.
This is the second TV show produced by Cultivate Productions after over 140 episodes and three seasons of Food Lab that screened on Channel 10 and SBS Food.
Food Lab is now broadcasting throughout Asia after it was picked up by the National Geographic channel.
Cultivate is about to go into production making a brand-new show called Left off the Map to be broadcast on Channel 10 later this year.
CCA chief executive Daryl Connelly, said the television series is just one of the ways the CCA's member councils are supporting regional tourism, alongside extending the Coastal Pathway and providing professional development opportunities for agritourism businesses.
Mr Milbourne, who will appear on the new revamped season of Masterchef when it airs in three weeks, said he was proud of how well his new series on Tasmania had turned out.
"We are really proud of it," he said.
"This series is a little bit different to what we've done before. So much of the conversation happens in a different car each time with a new guest for every episode.
"Most people are a lot more relaxed when they're in the car talking during a road trip as we're cruising along country roads in Tasmania.
"We think it will do well viewership wise with everyone at home looking for shows to watch and while people can't travel at the moment we're hoping they will add it to their bucket list for later."
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