Tassal chairman Allan McCallum appears to have a firm belief the company will ride out the coronavirus storm.
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Mr McCallum during the week took advantage of the virus-driven market crash to snap up $31,000 worth of shares in the salmon and seafood producer.
The Hobart-headquartered company's share price had, like most, been belted by the coronavirus crash, dropping from $4.61 on February 12 to $2.98 by Thursday.
A superannuation fund linked to Mr McCallum bought 10,000 shares at an average price of $3.10 in on-market trading on Wednesday.
The effects of the coronavirus downturn on Tassal's sales are not yet clear and it is possible the share price, and the wider sharemarket, will tumble further before the worst is over.
In mid-February, before the downturn started to bite, Tassal managing director and chief executive Mark Ryan told investors the company had a strong growth outlook.
"Positive market dynamics, growth in salmon biomass and size and the prawn ramp-up is expected to drive increased financial year 2020 earnings and beyond," he said.
