In the words of Tourism Industry Council Tasmania chief executive Luke Martin, these are uncertain times.
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News that Dark Mofo 2020 has been cancelled was a major blow for Tasmania. Shocking and devastating yes, but was it that surprising? The reality is the world is responding to a largely unprecedented modern public health emergency.
As it continues to unfold, the response needs to be swift and strategic.
For Dark Mofo creative director Leigh Carmichael and Mona founder David Walsh, Wednesday's announcement was a pre-emptive reaction to fears of a massive financial loss because of the impact of coronavirus.
Subsequent travel, financial and logistical issues have now become beyond the control of event organisers.
Yes, this might be a Southern Tasmanian event but it is also one that has put Tasmania on the map, both nationally and globally. It is also an event that brings thousands of tourists to the state - the flow-on effects for the North are undeniable, as will be the repercussions of its cancellation. But Dark Mofo organisers are not alone in their fears.
It was a similar sentiment echoed by the University of Tasmania on Tuesday when it announced it would accelerate its five-year strategy in light of the outbreak and the university's over-reliance on Chinese students.
The situation has created ongoing uncertainty for UTAS, particularly given its admitted "over-reliance" on international students. So, as coronavirus continues to unfold, the question remains how will Tasmania push through? In the North, at least, there seems to be slightly more confidence. Tourism Northern Tasmania chief executive Chris Griffith maintains there is no indication other events in the state will be cancelled - at this stage.
However, he hasn't ruled out further external factors, including restrictions on travel, as having the potential to cause significant changes to the 2020 events calendar.
The government also says it's committed to ensuring Tasmania's visitor economy remains strong. Tasmanians must stick together to support local businesses throughout the pandemic.