Jo Palmer says she understands her decision to stop reading the news and seek a career in politics will disappoint many of her fans.
The former Tasmanian television newsreader has been officially announced as the Liberal Party's star candidate set to contest the Legislative Council seat of Rosevears.
"I'm well aware that the moment I threw my hat in the ring, 40 per cent of the community who loved me yesterday don't love me today, but that's okay," Ms Palmer said during a media appearance with Premier Peter Gutwein on Wednesday.
"I know that the minute you throw your hat into the political ring everything you said yesterday was met with sincerity, everything I say today will be met with an agenda."
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Ms Palmer said she spent the past two months discussing a switch to politics with her husband, Andrew, family members and friends.
"I've had to walk away from a career that I loved in order to put my hand up," she said.
"I've loved this community, I've loved these people for the majority of my life and so it's pretty exciting for me to have the opportunity to move into a different role where I can continue to serve the people that I've loved and lived alongside since I was a little girl."
A suggestion Ms Palmer had to be convinced to join the Liberal Party was rejected by the former Miss Australia winner.
"I wasn't convinced to join the Liberal Party, that was very much my own conviction.
"I believe in the philosophies of the Liberal Party."
Standing as an independent candidate was not something Ms Palmer said crossed her mind.
"I want to be part of a government straight-up, where I've got access to Ministers and the man at the top so that I can make change and actually deliver on the needs of the Rosevears community," she said.
"My 20-year track record, as being completely independent as a news broadcaster, should stand me in good stead."
When asked what issues she would campaign on, Ms Palmer said growing the economy and ensuring people got jobs would be priorities.
"I believe vibrant communities play a huge role, especially with our youth and in keeping them here in Tasmania," she said.
More intense public scrutiny, which would come as a result of her decision, was not something that fazed Ms Palmer.
"I've been judged harshly on a daily basis for things that are probably a bit unfair. As a female journalist...its always been about my hair, my makeup, my clothes, which has been a bit of a shame.
"I think for women in media we'd like to be criticised for other things, other than just our appearance.
"I've had to learn how to deal with that for my entire adult life."
Ms Palmer urged people to judge her on her track record and said her focus would now be on gaining the trust of the community.
Rosevears voters are expected to go to the polls in May to elect a new Legislative Council representative to replace independent MLC Kerry Finch who is retiring after 18 years in the position.