Owner Grace Richards said the business had been running for six years.

"We actually started the business at Party in the Paddock six years ago," she said.

She said it was founded back then by three friends, and has now expanded into every state.

"We work with about 150 freelance artists across Australia that specialise in glitter, makeup and hair."

She said they were sad to see Party in the Paddock go, having grown alongside the festival for years.

"It feels like the end of an era," she said.

"Especially because it's been a beautiful thing to see the festival grow and evolve.

Ms Richards said some of their favourite memories were decorating Lily Allen's portaloo at last year's festival, full teams of people getting matching glitter, and doing full bodies for the Vibestown Parade.