A road safety campaign is making a return to highlight the need to be safe around the state's schools.
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Transport Minister Michael Ferguson said with more than 90,000 students returning to school this week, it was important to remind motorists of the need to slow down and obey the speed in school zones.
"Every Tasmanian child's life is precious, we want to protect their safety, we're reinstituting this campaign again - Love 40," he said.
"We want people to be fully aware of their responsibilities around schools and around moving buses as well.
"The 40km/h speed limit is a limit not a target. We want people to know that is the maximum speed that they're lawfully allowed to use, but they should be lower than that."
Mr Ferguson said over the past five years, 33 school-aged children between the ages of four and 15 were hit by vehicles in school zones, with 18 incidents taking place during school hours.
"There is no excuse. Every motorist is encouraged to observe the speeds to be safe on our roads," he said.
Tasmania Police Commander Brett Smith said police would be undertaking significant enforcement activities in school zones throughout the state.
"Our focus will be on speed limits and also driver behaviour," he said.
"It's everyone's responsibility, when they get behind the wheel of a car, to switch on and focus."
Tasmanian Road Safety Advisory Council chairman Gary Bailey said drivers should make a habit of being vigilant around schools year-round.
He also encouraged children to speak up if they see their parents or guardians reaching for their phones while driving.
"If they happen to pick up a mobile phone, you've got to tell them, 'leave it alone'," he said.
"Distraction is potentially deadly.
"Your mum and dad are looking after you, but they're not looking after you well enough if they pick up that mobile phone while they're driving."