The shift towards a cleaner way of living and shopping with an eye for naturally effective, affordable ingredients takes centre stage in 2020.
Deep cleansing facial masque, $40. Packed with wheatgerm, ginkgo and cranberries, these natural ingredients help to improve skin cell health, optimise skin function and as a result, work to reverse the signs of aging. grownalchemist.com/au
Savvy Minerals eyeshadow, $33.30. Made with a finely ground mineral base, this eyeshadow has no added fillers or fragrance. Instead, it's made with high-quality ingredients that are gentle enough for sensitive skin. youngliving.com
Kabuki application brush, $49. With its wood handle and goat hair bristles, this is a natural alternative to the synthetic options out there. A cosmetics bag staple, kabuki brushes are great for applying loose powder and contouring. eminenceorganics.com.au
Kotia hydrating day cream, $60. Featuring deer milk (a world-first in skincare) and delivering deep hydration, this cream helps reduce the appearance of wrinkles, while the added SPF15 works to guard against UV and infrared sun damage. Available at Priceline.
Nutri-Define Supreme Rejuvenating Serum, $165. A new range that's free from silicones, sulfates, petrochemicals, PEGs, parabens, synthetic glycols, artificial colours and synthetic fragrances. jurlique.com/au
The One lemon myrtle and rose face oil, $45. Beauty buffs can't get enough of facial oils right now, this all-time favourite containing organic, vitamin-rich apricot oil, antioxidants and fatty acids, together with organic argan oil to hydrate skin. cedarandstone.com.au
Sophia Blackberry & Rose bath soak, $24.95. Made in Australia from rosehip and macadamia oils, vitamin E, shea butter, and magnesium salts. The cruelty free, non-toxic formula has no parabens, sulphates, artificial colours, propylene glycol, DEA, or palm oil. louvellewear.com.au
Kangaroo Paw Flower & Hyaluronic Acid Age-Defy sheet mask, $7.95. This biodegradable, lightweight and soft sheet mask is infused with Australian kangaroo paw flower extract to help leave skin looking firm and rejuvenated. The hyaluronic acid helps to smooth the skin's surface and provide intense hydration. akin.com.au
100% Pure Maracuja mascara, $41.91. Even fashion retailers are embracing natural beauty alternatives. Infused with lash conditioning nutrients and pigmented with black tea leaves, this is as clean as beauty gets. revolveclothing.com.au
Aveda botanical kinetics intense hydrating rich creme, $55. If your skin is very dry, this will increase your moisture levels instantly, with vital plant energy that stimulates hydration and helps recharge your skin cells. aveda.com.au
Pureology conditioner, $39.95. Looking for a vegan hair care alternative? This 100 per cent vegan formula is made with sustainably-sourced natural plant extracts and without animal products or by-products. adorebeauty.com.au
Original detox shampoo, $32.95. Colour safe and free a range of nasties, making them gentle on hands and hair, without compromising on quality and style. The entire line is 100 per cent recyclable, is not tested on animals, does not contain animal bi-products and is gluten free. originalmineral.com
Garnier Organics lavandin eye cream, $19.95. Enriched with organic argan oil and vitamin E, the organic lavandin essential oil is extracted through steam distillation. Available at Chemist Warehouse.