Greenham has kickstarted a bushfire recovery campaign with a $250,000 donation to help Victorian beef and dairy farmers.
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The Go Fund Me Greenham Bushfire Recovery Campaign has a $500,000 target.
Greenham managing director Peter Greenham said the funds will be dispersed to help rebuild fences and other structures.
"The fire season isn't over yet and producers will need our support over the coming weeks, months and years as they rebuild their farms and communities."
He said the initiative was led by producers and customers.
"From suppliers in other parts of Australia to beef customers from the United States and Korea, we have been inundated with enquiries as to how people can assist."