More than 100 applications were submitted to the Festivale committee, as demand for stallholder spots increases.
Committee chairman David Dunn said it was unfortunate that not everyone could be included on the list for the 2020 event from January 29 to February 2.
"We've got a really good mix of food, beers, wines, cider and spirits. It means we've really been able to showcase the best-of-the-best from around the state," he said. "We've got stallholders from Huonville right through to the far North-West and the East Coast, and obviously the North. We had such a big range of stallholders from all around the state."
About 10 of those stallholders are new to the Festivale scene, which Mr Dunn said showed confidence in the event.
"Festivale made a change in its entertainment direction about three years ago and it's paid off," Mr Dunn said.
"We're now focusing on entertainment that will appeal to a whole range of people. And people are excited, we're getting lots of good feedback."
Fresh Comedy has also been a huge drawcard, making the event more appealing to a wider group of people. Entertainment for children has also increased, with a silent disco, laser tag and all of the crowd favourites set to return.
The committee has also worked to reduce its wastage, with all stallholders using fully compostable and recyclable packaging. Water will be supplied in aluminium cans so also help reduce plastic waste.
"Realistically, unless people are bringing in something from outside, there shouldn't be much general waste," Mr Dunn said.
The event's program has also been reduced from a 30-page document to a fold-down program.
"We kept all the really critical stuff that people want to know. But we're also putting a lot more information on my website and our app and social media so people don't have to rely on a paper program," he said.
Ticket sales two weeks before the event were up 40 per cent had surpassed the 2019 event sales at the same time, Mr Dunn said.
"We've been blown away. We have a number of all three-night passes allocated because we need to be conscious of the capacity of the park. At this point, we've sold over almost two thirds," he said.
"Last year we sold 600 three day passes on the Friday of the event coming through the gate. We're just not sure that we're going to have that number left to sell this year."
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