A beloved East Coast tourist attraction is under new ownership.
Tasmanian tourism leader Rob Pennicott, of Pennicott Wilderness Journeys, officially launched its East Coast offering on Friday.
Mr Pennicott said Duncan and Irene Sinclair of Wineglass Bay Cruises had done a fantastic job.
"It's a celebration, rather than a launch," Mr Pennicott said. "We're just celebrating a change in ownership."
"We really want to take this business to another level, but really do it with community support behind us."
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Premier and Tourism Minister Will Hodgman also attended Friday's launch.
He said it was the next exciting chapter in a Tasmanian tourism success story, and a demonstration of the confidence in our visitor economy.
"There's no doubt that Tasmania's tourism industry continues to perform very strongly," he said.
Pennicott Wilderness Journeys began in 1999, and is known for its tours of places such as Bruny Island, Tasman Island, and Port Arthur.