With main-draw action getting underway at the Hobart International on Monday, tournament director Darren Sturgess is pleased with his event's opening weekend.
Bringing a free-family initiative into the event for the first time, Sturgess says the chance to experience world-class tennis is second to none.
"It's really important because we are trying to ensure everyone gets a chance to experience tennis across the community so obviously running it [free family admission] over the weekend and through the week with different price opportunities as well," he said.
"Opening up that first weekend free to everybody, it enables everybody to come through the gates and we do try and keep our general ticketing as affordable as possible - from $20 in the early rounds, you can bring four kids free of charge as well so that presents really good value.
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"We hope to see as many people as possible come down to watch the players that will be playing at the Australian Open next week."
As the tournament progresses, a junior event is being run in conjunction, giving both local and mainland players to play alongside potential Grand Slam winners.
While the Hobart International continues to grow in its 27th year bringing in high-quality players from all over the globe, Sturgess credits his volunteers to ensuring the success.
"We've made a real focus on making sure the players have a great time when they are here and we've improved some of the offerings like the food they get, the transportation systems and we just make sure that they feel really welcome - like it's a second home.
"I think a lot goes down to our volunteers who help put that Tassie touch on it, making them feel like an adopted Tassie player.
"Once players experience that, they share that on tour and it's really great that we've got so many new names in town this week with past champions and Grand Slam champions that the public can see.
"The fact that our player field is improving says a lot about what we are doing - we are heading in the right direction and we don't want to stop now.
"We want to keep improving and making sure we run the best event we can."
Day one action of the tournament saw 2015 champion Heather Watson progress to the second round while Fiona Ferro, Lauren Davis and Kateryna Kozlova, who defeated Tasmanian wildcard Jessica Fowler in qualifying, all followed suit.
In the evening session, Australian veteran and tournament drawcard, Samantha Stosur was bundled out in straight sets, 6-2 6-2, by Russian fifth seed Veronika Kudermetova.
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