Though last year was dubbed "year of the North", Tourism Northern Tasmania believes the region and its diverse range of experiences should always be celebrated.
Appointed in November, organisation chairman Paul Seaman describes himself as an advocate for all things Tasmanian.
He was excited by the opportunity to continue to be part of the state's tourism industry and to assist in the leadership of Northern tourism in the role.
"We care deeply about our community and have great confidence in the power of the North," he said.
"We recognise, as a board of diverse and passionate people, that we need to think long-term sustainable growth and stay focused on the visitor experience, the communities that host them and what it means to be Tasmanian in the context of the visitor economy."
Mr Seaman has a strong personal history with the North and has a professional background working in international hotels in Sydney, Darwin and Launceston.
He said 2020 would be an opportunity for TNT to continue to "be the spark that ignites" and unites opportunities for tourism to bring social and economic outcomes to Northern communities.
They had an important role to play as the broader industry shaped the future of tourism across the next decade, he said.
One role was to share the benefits of the visitor economy beyond the main centres and icons to grow destinations in regional areas of the North.
Being engaged with communities about what it means to host visitors as Tasmanians, and embracing the state's culture, was also important. He said embracing who we are would broadly benefit the economic and social fabric of the region.
Attracting a skilled workforce was also a priority. Mr Seaman said we need to attract, develop, and retain a tourism workforce with the right skills. Thousands of additional workers will be needed over the next decade, and he said we needed to work out how to create pathways for the working population now, and into the future, to benefit from the industry.
Mr Seaman said making Tasmania an all-season destination was important, as was driving initiatives like the cool season strategy that supports year-round demand.
"Winter is a great place to be in Tassie," he said.
Mr Seaman said all of this had to be done sustainably and in alignment with our natural and built environment, to protect and enhance the reason why tourists are drawn to Northern Tasmania.
Tourism Northern Tasmania's board of directors also includes marketing gurus Rob King and Ben Davis, Launceston Airport's Michael Cullen, horticulture specialist Dr Fiona Kerslake, restaurateur Bianca Welsh, tourism leader Sarah Lebski, Bell Bay's Lou Clarke, communications and marketing specialist Gina Woodward, Parks and Wildlife representative Donna Stanley, and media manager Dan Ryan.
Many shared their their visions and goals for the year ahead:
"For me it's all about how I can, and we as an organisation, support and celebrate all those people doing those 1001 little things that make the region amazing," he said.
"I think that as a place to live, as a place to visit, as a place to experience - if we can all do that, and support the people who are doing that, that'd be a great result for 2020."
"I think it's to continue to solidify Launceston as a destination in its own," she said.
"Tassie as a state is great, but now we need to be putting the spotlight on Launceston and the Northern regions as being an excellent destination you could fill a whole week with."
"I'm really keen to see the strategies around the dispersal of tourists out into regional Tassie come to fruition," she said.
"I think in the North, we've got a lot of really great authentic experiences, especially in agritourism and gastronomy and food tourism - which is the area we've got a business in.
"I'm really keen to see those come to fruition and capitalise on some of the events in the region and maximise those opportunities.
"Launnie is really growing up at the moment, so it'll be really good to see it come of age."
"I think with continued conditions we're seeing record investments in hotels and national parks," he said.
"I guess my point for 2020 is that more people come and explore Northern Tasmania and the unique regions of Northern Tasmania, but also that they come in our traditionally low season of winter, because Tasmania is a year-round destination."
"My vision for 2020 is really to support those new and emerging businesses," he said.
"There are so many new products that have come online and are coming up; there's a new gourmet wine and food tour that's launching, there's a new historic Georgian property that's opening up as accomodation in the Midlands, there's river sledding in the Meander Valley.
"I think the vision today is to give those businesses a foot up to keep them operating, because it's such a tough industry to get into."
"From an organisational point of view, what we'd like to see is us continue to be champions for Northern Tasmania and in doing so, that we build a sustainable visitor economy for this part of the world," she said.
"Other than that, we need to continue to focus on place-making; to really be very clear about the things that we consider very precious as residents, and how we can most effectively share those attributes with our visitors."