Compiled by the University of Tasmania, Tourism in Tasmania consists of 21 chapters and five sections, with contributions from more than 25 UTAS researchers.

College of Arts, Law, and Education Executive Dean Professor Kate Darian-Smith said the book was in keeping with the university's mission to be a university for Tasmania.

"Our job at the university is to find our way to create a Tasmanian model where prosperity, inclusivity, the environment and social and technological progress advance together, not in tension," she said.

The book was edited by Professor Can-Seng Ooi and Associate Professor Anne Hardy.

Professor Ooi said while the state's tourism development experience was unique, the book encouraged readers to see the experience in a global contact.

"All the chapters in this book bring a layered richness to the discussion," he said.

Associate Professor Hardy said one of the book's strengths was it's range of perspectives.

Broader issues discussed included the impact of cruise ships, Chinese tourism, the tourism workforce, and the regulation of Airbnb.

It also looked into ways to decrease roadkill, the impact of the screen industry, and the relationship between tourism and the craft drinks industry.

"Tourism in Tasmania brings evidence-based research to complex questions that have been hotly debated here for many years," Associate Professor Hardy said.

"We hope that this approach, written in an interesting and accessible way, and celebrating Tasmania with beautiful images, will encourage positive and well-informed debate about our future.

"The book is one way in which the university can contribute to the consultative discussion in Tasmania about what tourism should look like in 2030."

City of Hobart Lord Mayor Anna Reynolds launched the book at Hobart's Town Hall on Thursday evening.