When a customer walks through the doors of Launceston's new specialty cheese shop they can expect one thing - deliciousness.
That and expert knowledge matched with some friendly enthusiasm, according to Cheese owner Olivia Morrison of Tasmanian Butter Co.
A dairy producer herself, Ms Morrison is behind the new George Street store offering premium cheeses from Tasmania and around the world.
After a soft opening on Tuesday, she said Cheese was the next phase in providing customers with a more personal dairy experience after the success of the Bread and Butter cafe - which recently celebrated its one-year anniversary.
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"Originally with Bread and Butter we wanted to sell some of the dairy we use in our products, but the bakery is quite a bit busier than we anticipated," she said.
"So we find talking about the products is hard. This [Cheese] is really about connecting with the customers.
"It's good to be in a space where we can have chat, reconnect and talk about what I am really passionate about."
Ms Morrison was a regular face at Harvest Launceston before stepping away to focus on Bread and Butter.
Now, she said Cheese would allow her to "bridge the gap" in personally promoting her craft - with a particular focus on female dairy producers.
Cheese offers a range of Bread and Butter products including daily baked sourdough bread, croissants, cultured butter, homemade jams and preserves.
The store will also host in-house tastings, events and take pre-orders on specially curated cheese selection boxes for any occasion.
- Cheese is located at 112-114 George Street and is open Tuesday to Saturday, 10am to 5pm and to 6pm on Fridays.