The state government is right to offer land near Cradle Mountain freehold to potential private sector developers, a tourism leader says.
The government had previously sought expressions of interest in crown land at the visitor attraction's "gateway precinct" for leasehold only.
On Tuesday, Treasurer Peter Gutwein said it would now seek leasehold or freehold expressions of interest.
"The original request for expressions of interest saw a number of high-quality proposals received, across either individual elements of the development or for the overall development," Mr Gutwein said.
The private sector developments would potentially include accommodation, eateries, retail facilities and/or "experiential" attractions.
Tourism Industry Council Tasmania chief executive Luke Martin on Wednesday said seeking expressions of interest for leasehold only had never made sense to him.
He said freehold options would help potential developers gain finance for projects.
"The reality of freehold is it helps the financing," he said.
He said it would give potential developers more options and hopefully broaden the scope to secure development "of a really high quality standard that does justice to the location".
To ask the private sector to make a long-term commitment to high-quality projects, he said realistic offer conditions such as freehold were needed.
Mr Martin said offering land freehold should encourage some "really serious" proposals.
"We know we need an iconic building; it's got to be be something spectacular and really long term," he said.
The site is outside the national park.
"The site's an old airstrip that was privately owned for decades," Mr Martin said.
Mr Gutwein on Wednesday said: "The market expressed a view freehold should be an option, or a longer-term lease."
Premier Will Hodgman said Cradle Mountain was one of Australia's great destinations.
"It will be the MONA of the North-West in terms of its impact when the full master plan is delivered," Mr Hodgman said.
The Tasmanian Aboriginal Land Council said the government's plans were a slap in the face for Aboriginal people.
Land council chair Michael Mansell said Mr Gutwein and the government had failed to involve or consult Aboriginal people relating to the plans for the Cradle Mountain gateway.
"The government cannot ignore historical fact," Mr Mansell said.
"Our people owned these lands and it was wrongly taken from us.
"We do not blame the government today for that history, but there is a moral obligation on Mr Gutwein and the government to acknowledge the land they so freely deal with today really belongs to Aboriginal people."
New proposals will be accepted through Colliers International.
The offer will close on December 12.