UTAS has announced it will offer a new Master of Tourism Environmental and Cultural Heritage degree which places focus on leaving behind the traditional classroom setting.

The course will put students in situ to some of Australia's most iconic tourism destinations, such as Port Arthur, Cradle Mountain and Sydney.

"This course addresses the opportunities and challenges that the sector is facing - they could be social, digital or environmental," course coordinator Anne Hardy said.

"We want to take students to the coalface to equip them with real life experience of balancing sustainable tourism with environmentally and culturally sensitive environments. There is nowhere else in Australia that they can study tourism at this level with this much industry exposure."

Associate Professor Hardy said the Masters would provide professional education that "is place-based and responsive to the current and future needs of Tasmania, as well the global tourism community".

Tasmania's seven UNESCO World Heritage listed properties, and signature Tasmanian businesses such as Mona, will be used as case studies in the course.

Another exciting aspect of the Masters will be a "Shark Tank" venture creation project in which entrepreneurial students will research, develop then pitch an idea to an expert panel from the tourism sector.

An invited board of industry experts will help guide the course, ensuring that learning is relevant and authentic.