The City of Launceston Council's Shopping in the City report has come up with ideas to improve the CBD shopping experience.
The report, from University of Tasmania retail expert Dr Louise Grimmer, will be tabled at council's Thursday meeting.
Dr Grimmer has recommended improved parking, an integrated city marketing campaign, and skills development workshops for modern retail requirements.
She also made recommendations regarding the negative sight of empty shops in the CBD.
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She called for a city-wide strategic approach including: the development of a public register of landlords who own empty shops; putting the onus on building owners to improve the appearance of empty stores; and working with real estate agents and landlords to encourage short-term retail leases to encourage pop-up stores.
Dr Grimmer surveyed all Launceston businesses within the CityProm boundary, as well as shoppers via an online survey and other key stakeholders.
Almost 100 businesses and 270 shoppers participated.
Mayor Albert van Zetten said the aim of the study was to find what was encouraging - or discouraging - people from shopping in the CBD.
"We knew there was a great deal of anecdotal evidence to suggest retail spending in Launceston has been impacted by factors such as online shopping," Cr van Zetten said.
"However, through Dr Grimmer's study, we have gained a greater insight using an evidence-based approach to understand what those factors actually are rather than uninformed conjecture."
In the report, Dr Grimmer outlined a number of issues impacting the wider retail industry.
They include low wages growth, large numbers of established retail companies closing nationally, a rapidly changing traditional retail model impacted by high levels of online shopping, and low adoption rates of e-commerce by local retailers.