Ben Lomond's status as a winter destination is set to become year-round visitation if a renewed push to boost tourism in the national park is successful.
The park has been a playground for snow lovers for a century, but supporters believe there is potential for summer and spring bush walking, trail running, mountain biking, rock climbing and more.
Ben Lomond Committee is on a mission to increase investment on the mountain, starting with a multi-purpose building that acts as a shelter, but also has toilets, change rooms and a communal area that can accommodate the needs of visitors all year round.
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Committee president Berni Einoder is leading the charge, representing the views of the mountain's stakeholders.
"We appreciate that the Ben Lomond area has so much more to offer besides snow sports," he said.
"The Ben Lomond Committee sees this as a golden opportunity to establish, just 60 kilometres out of Launceston, an exceptional tourist experience."
The Northern Tasmanian Alpine Club started in 1928 and is the oldest club on Ben Lomond.
President Greg Rowlings said the club was established 90 years ago to pursue winter and summer pursuits.
"Ben Lomond should be a 365-day resort, like most ski resorts in the world," Mr Rowlings said.
"We would like to see a day shelter, interpretation centre and a big area for day visitors and club members, like a community hall, to congregate under one roof."
Alpine Enterprises has the exclusive lift operating licence for Ben Lomond, which owner Kate Williams believes could open up possibilities for a different type of lift during summer.
"The future is exciting for Ben Lomond," Ms Williams said.
Ben Lomond should be a 365-day resort...Greg Rowlings
Felicity Foot, from Ben Lomond Snow Sports, also supports further development.
"We are very passionate about trying to get Ben Lomond to the next level, as it has been neglected for so long!" Ms Foot said.
Tourism Northern Tasmania chief executive Chris Griffin said Tasmanians and tourists knew Ben Lomond as a "winter snow play experience", but the mountain had potential "as a year round nature-based destination, with a range of outdoor activities".
"The real opportunity for Ben Lomond is to build a fit for purpose visitor facility that caters for all users and offers a hub or centre for the village," Mr Griffin said.
This could be a commercial enterprise, or cluster of businesses, offering "a range of services to visitors, regardless of which season they visit the mountain or for whichever purpose", he said.
Premier and Tourism Minister Will Hodgman mentioned the $400,000 carpark opened at the base of Ben Lomond, new visitor amenities and "extensive repairs" to damaged sections of the boardwalk when asked about the state government's plans for the mountain.
"Being able to easily access our national parks and experience all they have to offer is a huge part what makes our lifestyle so special," Mr Hodgman said.
The state government "will also work with stakeholders to consider the future of tourism at Ben Lomond", he said.
Dr Einoder wants more action when it comes to the future of Ben Lomond.
"I am prepared to speak to as many people as necessary to convince them that now is the time."
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