Tourism Tasmania launched its international wine tourism campaign during an Evening of Indulgence in San Francisco.
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The campaign is part of the federal government's $50 million Export and Regional Wine Support Package, supported by $250,000 in funding through the International Wine Tourism State Grants program and $250,000 in matched funds through the state government.
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Tasmania's premium food and wine was showcased during the event, with guests learning about the state's temperate climate and stunning locations.
Wine Australia executive officer Andreas Clark said the international grants helped states and regions market their wine tourism offerings - including locations, activities and experiences - to entice overseas visitors.
"We know that food and wine are big drivers for tourist activity, and with the right approach, tourism can be a great contributor to a winery's bottom line," Mr Clark said.
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Johanna Baker-Dowdell
Johanna has more than 22 years experience as a journalist for newspapers, magazines and online publications.
Johanna has more than 22 years experience as a journalist for newspapers, magazines and online publications.
