"Morrison is proving to be no better than his predecessors, with little interest in a long-term policy agenda, preferring to run on prejudice and opportunism," he wrote.

So when Mr Morrison rolled into Launceston on Friday, it could have been an opportunity to see first-hand the under-pressure health system, the dozens sleeping rough every night and hear from the unemployed struggling to find their place in the modern workforce.

Sure, the Prime Minister is given countless briefings - in particular from the hard-working new Bass MHR Bridget Archer - about the issues facing Northern Tasmania. But nothing could replace the value of speaking face-to-face with frontline health workers and those at the mercy of federal government policies.

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When questioned about the Launceston General Hospital, Mr Morrison used the oft-cited lines of "record funding" - of course, funding always increases year-on-year with population - and spruiked added investment in mental health, antenatal services and elective surgery waiting lists.

He then spent the afternoon at the local footy.

But as he worked his way around the Windsor Park outer, spectators of all ages gave the PM a light-hearted ribbing and handed their phones to his minders for selfies while the word "ScoMo" echoed after him.

A marketing man by nature, he knows the value of this brand recognition - his mere presence would be enough to remind voters that he's their man come election time. The scene had been earlier replicated at the Harvest Market where he was approached countless times for selfies and handshakes.

Is it the role of the Prime Minister to spend almost 24 hours in a regional city for one minor official engagement and the rest having carefully crafted photo opportunities at everyday locations?

If the nods of approval and laughter of the punters is anything to go by, then yes it is, in 2019.