When Chris and Jess Carins founded Little Rivers brewery at Scottsdale, there were about five other craft breweries that they knew of in Tasmania.
Five years later, there are more like 35.
But the little brewery is going strong in the increasingly crowded market: bringing in creative new varieties like the 'Vovo Milkshake', an IPA with coconut, raspberry, and biscuit flavour. Their next endeavor, due for release in the next two weeks, will be a chocolate beer complete with Coco Pops.
Mr Carins said it was gratifying introducing hardcore beer drinkers to new flavours.
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"Especially our local drinkers here in Scottsdale, we've seen them progress from Boag's Draught to trying IPAs and heavy beers that are full of hops," he said.
"To see some of your bigger, rougher-type people drinking [the VoVo Milkshake] and actually enjoying it is - pretty funny."
They have also capitalised on the area's mountain biking tourism, with a range of Trail beers each named after a different trail at Derby.
"You've got no idea how much craft beer and mountain biking go together," he said. "We're lucky that we opened our brewery the same year that the trails opened."
The Carinses have chosen the five-year mark for a rebrand, and are debuting a new logo.
They are also hosting an event on Saturday with Gold Logie winner Samuel Johnson, raising money for cancer research.
The Love Your Sister fundraiser starts at 6.30pm at the brewery. As well as the meet and greet with Samuel Johnson there will be a raffle, and $1 from every beer sold will go to charity.
Five years in, Mr Carins said his favourite activity is still meeting customers.
"My highlight would be just going to events and venues and going out there, places around Tasmania, and not realising they actually have customers that are yours," he said.
"It's been a quick five years, you don't realise how quickly time goes."