Beats and Brews turned up the heat and tempted patrons out into the Saturday cold for a Smith Street social.
Back alleys became engulfed with the scents of delicious local cuisines, as well as a number of local beverages to warm attendees' tummies.
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Cityprom chief executive Steve Henty said the event was part of the Winterlicious campaign.
"Launceston likes to get out and that's what events like this are about ... this is what winter's like in Tasmania and we've got to get out, enjoy it and embrace it," he said.
"This has been driven by the businesses in the area ... and that makes it really great for Cityprom to have really passionate people getting people out and about to help change that long term approach we have to winter in Tasmania."
The community is raising funds for four local charities as part of The Examiner's Winter Relief Appeal. Can you help?